Patrick Chewing

Let's talk about Snickers, (Mars). If you read this new AdAge article, Marketing: Mars Consolidates Brand Advertising Creative for 2010.

The most significant change under Mars' new plan is the return of the $30 million U.S. Snickers account to Omnicom Group's BBDO Worldwide from sibling TBWA/Chiat/Day, New York.

TBWA had handled Snickers' creative since 2006, and earned numerous creative awards for work under former top creative Gerry Graf. Its most recent iteration of the campaign, "Snickers Speak," was introduced under the office's new head creative, Mark Figliulo. The theme was a language dubbed "Snacklish," with outdoor executions telling customers to "Get a Degree in Snackomonics" and TV spots featuring rapper Master P and retired basketballer Patrick Ewing.

WHY on God's green earth would you change? The current ad campaign is phenomenal. And don't just believe me, here are some backups:

Let's All Just Agree the Snickers Ad Campaign Is the Best

It's a Snickers Ad By Any Other Name


Can't wait to see how this works out for Mars.

Here is a photo from my weekend in CS. More to come later on that trip.